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Post by mexicann007 on Dec 1, 2011 5:39:54 GMT -5
Unfortunately due to an increasingly large amount of scam organizations using the 'mystery shopper' opportunity as a ploy, many companies are finding it harder to find qualified shoppers without making a significant investment towards displaying legitimacy. Most businesses use temp agencies to staff their mystery shopping needs, unless the project is particularly unique (i.e. shopping for maternity-related items).
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Post by kolaveri007 on Dec 1, 2011 5:46:16 GMT -5
Depending on the data being observed by companies, mystery shoppers could be trained to focus on identifying ways to improve customer service, examine product quality, or evaluate marketing efforts. Above all else, though, mystery shoppers are valuable because of the 'real consumer' aspect they bring to such an effort, therefore training is generally as easy as a simple conversation detailing the things to notice while shopping.
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